Why are RAM prices increasing so quickly these days

What’s causing RAM prices to rise now
Strong demand from AI and server infrastructure. The surge in efforts to build AI-powered data centers has dramatically increased demand for memory, especially DRAM and DDR5 modules — far more than what typical PCs or phones need.
Manufacturers shifting production away from consumer RAM. Major RAM-chip makers are reallocating their production capacity toward specialized memory types for servers and AI accelerators (e.g. high-bandwidth memory), away from standard DDR4/DDR5 modules used in PCs.
Reduced supply and depleted inventory. Because fewer chips are being manufactured for consumer-grade RAM and existing stockpiles have been used up, there’s a supply shortage — and pricing tends to respond quickly to each new shortage update.
Upward pressure on cost of manufacturing & supply chain stress. Broader costs — including raw materials, manufacturing overheads, distribution, logistics — have gone up, which companies pass on to consumers.
Why prices feel like they increase “every day”
Because supply is tight and demand is still surging, even small changes — like a large shipment going to a data-centre buyer instead of a retail outlet — can cause ripple effects. When available stock is low, retailers and distributors often adjust prices upward quickly. Also, the reallocation away from consumer-grade RAM means there isn’t much buffer in supply, so any squeeze gets converted into higher prices fast.
What industry sources say
According to one well-known memory vendor, TeamGroup, contract and spot prices for DRAM and NAND have recently doubled, and shortages are expected to deepen through 2026.
Market analysts note that year-over-year DRAM prices have risen by around 171 % — driven by demand for AI infrastructure and tighter supply chains.
According to industry commentary, this is not only a temporary blip — the shift in production priorities and sustained demand could keep pressure on RAM prices for years.
Ram prices are going up across the market, but at PCC COMPUTERS we’re still holding today’s pricing. If you’re planning to build a gaming PC, this is a good time to book it. CPU prices are also expected to rise soon, so don’t wait too long.
The main reason for the increase is higher demand and reduced supply from manufacturers, especially for the newer DDR5 models. Production costs have gone up and suppliers are adjusting their pricing, which is why you’ll see the changes flow through to retailers.
If you want to lock in the current price, let us know.
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https://pccaus.com
call (02) 42314570
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Wollongong
132 Keira Street , wollongong , NSW 2500,
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